Executive Director

Lim Peng Tong

Mr Lim Peng Tong was appointed to the Board on 4 April 2019. Mr. Lim graduated with a Diploma in Banking and Financial Services in 1997 from Institute Bank-Bank Malaysia (IBBM) and is a Certified Credit Professional (CCP) since 2002, which is a professional requirement for all credit personnel in the banking industry. He is also an Associate member with IBBM which is now known as Asian Institute of Chartered Bankers (AICB).

Mr. Lim has just recently retired from Malayan Banking Berhad after serving loyally for 39 years. His held his last position as the Regional Head of Business Banking of Northern Region (Penang, Kedah and Perlis) for the last 9 years since July 2010. His main roles and responsibilities were to oversee, manage and to grow the entire Business Banking sector of the Region which mostly involves financial lendings to SMEs, commercial customers and some listed corporations. More importantly, his role was to ensure credit quality and managing the banks’ asset quality to mitigate risks and optimize profitability for the bank.

With more than 38 years of extensive experience in the financial and banking industry, he is an established banker with a vast knowledge and skills in the banking field, especially in the aspects of commercial and corporate lendings activities involving marketing, credit processes, business development and relationship management, in which he had hold supervisory and leadership roles for the last 35 years ever since he started his career as a clerk in 1979 with the bank. Mr. Lim has also served in various states in the country, from Melaka, Johor, Kuala Lumpur to the northern region of Penang, Kedah and Perlis.

Mr Lim is also the Non-Executive Chairman of Macpie Berhad (formerly known as Sterling Progress Berhad), Non-Executive Independent Director of DWL Resources Berhad (formerly known as Spring Gallery Berhad) and Non-Executive Independent Director of Dynaciate Group Berhad (formerly known as Tatt Giap Group Berhad).

Non-Independent Non-Executive Director

Lau Kok Fui

Mr Lau Kok Fui was appointed to the Board on 15 March 2019. He is also a member of the Audit Committee, Nominating Committee and Remuneration Committee.

He is currently the Regional Director of General Electric. He has vast experience in business development and was recognised for many successful operational and business achievements.

He began his aviation career as an Aircraft Maintenance Engineer with Malaysia Airlines in 1981. He later joined Ansett Australia in 1989 at Melbourne and rose through various positions and completed his MBA thesis in third party aircraft maintenance. He joined General Electric Company in 1998 as the Managing Director of GE on Wing Support (Malaysia) Sdn Bhd, where he founded and ran a successful award winning organisation and rose to the position of Regional Leader overseeing GE on Wing Support operations and business development in the Asia Pacific Region.

He holds a Master Degree in Business Administration from Henley Management College (UK).  He also holds aircraft maintenance engineer licenses with Malaysia Department of Civil Aviation and Australian Civil Aviation Authority.

Alternate Director to Mr Lau Kok Fui

Wong Yee Ming

Mr Wong Yee Ming was appointed to the Board on 15 March 2019. He is currently the Finance Director of Malinta Corporation Sdn Bhd where he first began his career as a project administrator. He was formerly attached to CIMB Investment Bank Berhad in their group treasury unit as vice-president credit and operational risk analytics. He has vast experience in project management, cash flow management, treasury and financial risk management.

He holds a Bachelor of Arts in Marketing with Business Economics & Financial Management from Middlesex University, United Kingdom. He is also certified as a Customer Relationship Management Practitioner and Direct Marketing Practitioner from the Institute of Direct Marketing, United Kingdom.

Executive Director

Jeff Chong Koon Meng

Jeff is an Executive Director of MMag Holdings Berhad and also the Chief Executive Officer of its’ wholly owned subsidiary, MMag Digital Sdn Bhd.

He has more than 25 years of experience in the telecommunications and automotive industries. Before joining MMag, he was the Chief Sales and Distribution Officer (CSDO) with Ooredoo Myanmar in 2013/14. Prior to that, he held various senior positions at Maxis Berhad, cumulating with his appointment into the Senior Leadership Team (SLT) of the company. He started his career in Maxis Berhad as General Manager, SME Business and became the Senior General Manager spearheading the Distribution and Regional Management in 2007. In May 2010, he took on the role of Vice President, Regional Sales and Services. The following year in November, he was promoted as Vice President of Mobility Products and International Services.  Prior to joining Maxis, he was with DiGi Telecommunications Sdn. Bhd. for over 10 years, in various portfolios and positions in the marketing, sales and product divisions. He started his career with Edaran Tan Chong Motor Sdn. Bhd in the car and mobile phone divisions.

Jeff Chong completed the Executive Programme/Education in Stanford University, USA and Stockholm School of Economics, Sweden. He holds a Master of Business Administration from Charles Sturt University, Australia and a Bachelor of Statistical Economics degree from National University of Malaysia (“UKM”).

MSCM Group (formerly known as PanPages Group) is a group of Southeast Asian companies listed on the Main Market of Bursa Malaysia.  The Group specializes in developing business platforms, providing business data and marketing services to small medium enterprises and corporate. The Group is currently hosting business portals in Malaysia, Thailand, Cambodia, Indonesia and Vietnam.










9 Million



4 Countries


Founded in 1989, MSCM Group is the largest business database provider in Southeast Asia region. Our mission is to serve the Southeast Asia small medium enterprises by connecting buyers and sellers and building business communities. Throughout the years, MSCM Group has expanded its core business from publishing print directories to providing multi-channel marketing solutions and business data licensing.


MSCM Group is honored by the recognitions we’ve received as a marketing service provider. We are working hard every day to bring values to our clients and the ASEAN community.

Generate leads & connect businesses which that need your products and services

Awards & Recognitions

Alibaba.com GSD Best Growth of Renew Rate

(Mar 2015)

Alibaba.com GSD Best Monthly Target Completion Rate

(Mar 2015)

Google Maps Business View Best Marketing / PR Award (2014)

Google AdWords SEA Largest Increase in Active Advertiser Base, Emerging Partner (2013)

Corporate Structure

Our Board of Directors

Chairman / Independent Non-Executive Director

YM Tengku Farith Tengku Ahmad Rithauddeen

YM Tengku Farith Rithauddin was appointed as Chairman of the company on 3 May 2016. He retired on 13 September  2018. He was re-appointed on 19 September 2018. Farith is currently the Group Chief Executive Officer and Co-Founder of SKALI.

In 2002, Farith was selected as one of the 100 Global Leaders for Tomorrow (GLT) by the World Economic Forum, Davos of Switzerland. In 2004, he was the first recipient of the Young Entrepreneur award by the Malay Chamber of Commerce, Malaysia and in 2006 was awarded the prestigious Eisenhower Fellowship for 2007 by the Eisenhower Foundation, USA. In 2008 he was awarded Most Outstanding Entrepreneur for 2008 by the Asia Pacific Entrepreneurs Award (APEA) Organization.  In March 2012, YM Tengku Farith was awarded the BMW Stifung Herbert Quandt – Young Leaders.  His latest recognition was a nomination by Top 10 of Malaysia Magazine for Top 10 Inspiring Technopreneurs in Malaysia.

His career began with Commerce International Merchant Bankers (CIMB) in the corporate finance division.  He was a key team member in the Corporate Finance and Capital Market divisions.   He has in-depth knowledge about corporate restructuring, corporate financing and financial re-engineering.

Throughout his career at CIMB, Farith established relationships with various investment bankers, analysts, researchers, venture capitalists and private investors, and was involved in corporate advisory services for Penang Port, agencies under the Ministry of Rural Development and KPJ Healthcare Bhd.

He then moved on to Road Builder (M) Holdings Berhad and was responsible for its business development in property and infrastructure projects.  At Road Builder, he was instrumental in securing numerous privatization projects relating to property and infrastructure.

Independent Non-Executive Director

Wong Mun Wai

Wong Mun Wai is a member of Malaysian Institute of Accountants, a fellow member of the Association of Chartered Certified Accountants and a member of the Institute of Chartered Secretaries and Administrators (Malaysia and United Kingdom). Mr Wong was appointed to the Board on 28 May 2012. He resigned from the Board on 13 September 2018. He was reappointed to the Board on 19 September 2018. He is also a member of the Remunerating Committee and Chairman of the Nominating Committee and Audit Committee.

He is currently the head of Consultancy firm with affiliation with Nexia International and also sits on the board of Comintel Corporation Berhad as an Independent Director. He was formerly an Independent Director for a listed information technology group of companies, and sat as a chairman of their Audit Committee.

He has over 30 years experience in the commerce and accounting profession with affiliation to Horwath and Horwath International, Moore Rowland, as well as working experience in public listed companies in various sectors such as paper manufacturing and trading, health care, financial services and real estate. He has held various positions including senior finance manager cum company secretary, chief operating officer, and executive director.

He carried out various due diligent and management review assignments, merger and acquisition exercises involving various ndustries and businesses, such as financial institutions, household appliances, biotech, fitness centres, pub and restaurant, furniture,timber and paper related industries.

Independent Non-Executive Director

Yap Kien Ming

Yap Kien Ming was appointed to the Board on 14 June 2017. He retired from the Board on 13 September 2018. He was re-appointed on 19 September 2018. He is also a member of the Audit Committee, Nominating Committee and Remuneration Committee.

He graduated with a Bachelor Degree of Arts in Economics and Marketing from the University of Brock, Canada.

He began his career as a Strategic Management Executive with Kein Hing Industries Sdn. Bhd. During his 5 years’ tenure, he had started and headed the Purchasing Department. In addition, Mr Yap had also put in place a stock system besides heading the Purchasing Department. He was also responsible for an integrated stamping, machining and surface grinding line and Sales and Marketing with clients that included Sanden, Sharp, Nippondenso, Matsushita, Clipsal and PDL Switch Gear Manufacturers. He was also responsible for a Licensed Manufacturing Warehouse, a Joint Venture between 3 Japanese manufacturers, namely Tomen, Matsushita, Meiwa and Kein Hing Industries Sdn. Bhd.

Subsequently, he joined Polychem Sdn. Bhd. as Regional Product Manager which is a manufacturers agent for hand tools, cutting tools and non-ferrous materials from United Kingdom, Europe and Australia, where  he had served a wide range of industries from automotive, mould and die, oil and gas and electrical, electronics manufacturers.

In the last decade, he was appointed as the Regional Sales Manager for Garryson (now under ATA Tools.), and responsible for the Sales and Marketing for China, Indonesia, Malaysia, Singapore and Thailand. During his tenure, he was involved in the Business Development, Sales and Distribution channels, Technical Training and support to the dealers around the region.

Mr Yap has vast experience in Technical Sales and Cross Cultural marketing in Asia and his primary focus was in the oil and gas, aerospace and shipping industry and is now the Director in Takaso Trading Sdn. Bhd.

Mr Yap holds another Independent Directorship in Vortex Consolidated Bhd (formerly known as SKH Consortium Berhad).

Chief Financial Officer

Kenny Khow Chuan Wah

Kenny is currently the Chief Financial Officer of MMag Holdings Berhad since October 2012. He has more than 13 years of experience as an auditor with PricewaterhouseCoopers Malaysia, including a two year secondment from 2004 to 2006 at PricewaterohuseCoopers London. Kenny joined PricewatehouseCoopers in 1997 and has an extensive experience in the areas of corporate exercises covering IPO, demerger of a listed entity, management and integration of two major companies in Malaysia, privatisation of a major listed entity, rights issue, issuance of debt securities, as well as the sale and leaseback of key assets. His other work experience includes financial due diligence, advisory, and numerous cross-border securities offering. Mr. Khow also sits on the Board of Directors of Sterling Progress Berhad as Finance Director.

Kenny holds a degree in Accounting and Finance (Distinction) from the University of Technology, Sydney. He is a member of the Malaysian Institute of Accountants and CPA Australia.










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